TIME, WORK AND THE TASK book
Time, Work and the Task is a book of found poetry excerpted from the Notes section of Something from the Oven: Reinventing Dinner in 1950s America by food journalist and historian Laura Shapiro.
In the endnotes to her book, Shapiro introduces the first few words or phrases citing articles, cookbooks, advertising campaigns and culinary trends from her research. To us, this list of truncated fragments reads like the internal dialogues of perpetually interrupted women grappling with domestic life, work and the marketing pressures of the postwar food industry. These are the voices of our mothers and grandmothers — we were shaped by their labor and their stories. In this regressive cultural and political moment, it is inspiring to remember that their turmoil spilled out of the kitchen and informed a revolution for women’s rights.
The text is punctuated by portraits which are altered images of some of the highly skilled women who together embodied the fictional homemaker, Betty Crocker. Betty was created by General Mills to be a “living trademark” personifying their brand as an approachable expert. As a trusted American icon, her image has been adapted to reflect changing social, political, and economic trends. From 1921 until now, teams of culinary professionals have continued to perform in the test kitchens collectively instructing consumers from behind the brand.
• 5.5 x 8.5 inches
• perfect bound • 68 pages with 16 illustrations • printed on Mohawk Superfine • edition of 150 • printed 2026
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